Gaming & Entertainment
Most of us in the localization industry know that translating your product requires going way beyond simply transference of meaning or seemingly “correct” translations produced by either “good enough” professionals or Machine Translation tools. The ROI for expanding into a new market is often clear enough, with whatever risks it also entails.
But what many translation agencies fail to appreciate is the rewards of forging a powerful emotional presence in your target cultures, that demonstrates the utmost respect for your audience and a deep understanding of their needs, sensibilities and histories.
Our mission is to make your creation sing to your audiences beyond English: to make sure that your work shines through in all markets that you choose to expand to. To allow people to enjoy and engage with your product, with translations that resonate genuinely with native speakers of your chosen languages. Each of us is a combination of cultural ambassador and technical expert that speaks both your language, and that of the native speakers you want to reach.
ZH-Hans · ZH-Hant · ES · FR · IT · DE · KO · RU · TR · UK · EL · and more
Full pipeline integration · Language lead role · Translation only · Translation + LQA bundle · Pre-production consulting
In-game dialogue · UI & menus · Cinematic scripts · Store pages · Marketing copy · Community content · Patch notes · Trailers
What we deliver
Services included
01
In-game dialogue & narrative
Full localization of story, character voice, dialogue trees and cinematic scripts – preserving tone, personality and emotional impact across every language.
02
UI & UX localization
Menus, tooltips, HUD elements, tutorial text and accessibility copy – clear, consistent and culturally appropriate so players never break immersion.
03
Store pages & marketing
Steam, Epic, PlayStation and App Store descriptions, trailers, social posts and campaign copy adapted for each market to maximize discoverability and conversion.
04
Glossary & style guides
We build and maintain per-language glossaries, style guides and tone-of-voice documents in collaboration with your creative team, establishing linguistic consistency from day one.
05
Language lead & coordination
We act as language lead for complex multilingual releases – managing consistency, answering linguistic queries and coordinating quality across all target languages.
06
Pipeline integration
We integrate fully with your internal localization department or function as one ourselves – adapting to your tools, workflows and release cadence.
How we work
Our process
01
Pre-production consultation
We review your script and copy early – flagging untranslatable elements, culturally sensitive content and technical constraints before they become expensive problems downstream.
02
Glossary & context gathering
We prepare glossaries, style guides and gather context in collaboration with your creative team – learning the world, the characters and the tone before we translate a single line.
03
Pipeline & tool setup
We support you in preparing files for translation and in selecting or setting up your CAT software, QA tools and CMS – or slot into your existing workflow seamlessly.
04
Translation & adaptation
Senior linguists who are also gamers work on your content – bringing deep familiarity with genre conventions, player expectations and the cultural nuances that make localization feel native.
05
Proofreading & QA
We execute proofreading and Quality Assurance as a bundle or separately – catching linguistic errors, consistency issues and cultural mismatches before they reach players.
06
Delivery & post-launch support
We deliver in your required formats and stay available for post-launch queries, patch localization and DLC – maintaining quality and consistency across the full lifecycle of your product.